Branding is an important part of marketing a business. It improves customer recognition of your business and product. Branding involves creating a unique logo and a memorable name that stands out from the competition. It also involves getting customers to feel personally connected to the company. If you are creating your brand identity with the help of a top branding agency in Dubai, there are several important steps to take to ensure the success of your project. Here are these steps.
Develop a mood board:
A mood board is a visual representation of your brand identity. It should represent the brand’s appeal based on the latest trends. In addition, the mood board should match the sector your brand serves. For example, if you work in fashion, you may want to use purple.
Create a typeface:
A company’s typeface can be a key element of brand identity. It is essential to choose a typeface that will complement the rest of the branding elements and reflect the company’s personality. Ideally, the typeface should be used in printed and digital communications. It should be installed on all company computers. It should be used for titles, headings, web components, and body copy. In addition, it should be aesthetically pleasing and work well with the logo.
Develop a color palette:
To choose the right color scheme for your brand, you must identify its attributes. Your primary color should match these attributes, and the secondary colors should complement each other. Neutral colors are a good choice for backgrounds and text. A monochromatic palette consists of various shades of one primary color.
Develop a font style:
There are several ways to develop a font style unique to your brand. First, you should ensure that it is harmonious with all other elements of your brand identity. You should also ensure that the fonts you use are easy to read. To make them pop, consider using boldface, underlining, or increasing their size. In addition, make sure that the fonts you use complement each other and are not too similar to the fonts of competitors.
Develop a font-weight:
When designing a brand identity, font-weight is an important factor to consider. Font weight describes the thickness of letters and is vital for creating a visually appealing text hierarchy. Using the same font throughout your brand identity may be bland, but experimenting with different weights can create a beautiful, harmonious effect. There are a variety of font families that offer different weights, cases, and sizes. Using the same font in different locations can create a unified effect for your brand name and logo.